Gen Z’s knack for flipping sneakers, NFTs and memes has morphed trading into a full-blown spectator sport, where attention and momentum matter as much as price charts. In this “Entertainment Finance” world, live trading, prediction markets and perpetual swaps feel more like esports streams than old-school Wall Street—and every asset is just another piece of content to be tokenized and gamified.
As internet-native capital markets shift on-chain, creators and traders blur roles, treating risk-taking like athletic performance and IPOs like token drops. The result? A constantly evolving frontier where social proof, memetics and on-chain rails collide, turning every corner of the internet into a marketplace.
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